Writerpreneurship

In this time become writer [do] not only claimed to be able to just write but also have to can think as a marketer - pemasar. Thereby hence written book [it] will to reader hand. Therefore [all] writer have to have [soul/ head] of entrepreneur- or with other term as writerpreneur. Many successfulness example [of] a writer because background have [soul/ head] of entrepreneur. So that books which they write saleable [in] marketing.

Hence that since early have been given [by] the understanding of the importance of writing book matching with requirement of market. Except writer of itself can create market. To that's as picture [so that/ to be] [all] writer before compiling its copy require to give input plan marketing to publisher. Particularly to writer which wish to publish by self publishing of course plan marketing very required to published book [it] can be permeated [by] [in] book market.

According to understanding of me a writerpreneur [is] a writer which [do] not only owning ability write but also have way of thinking like and publisher of pemasar. Thereby hence yielded copy have been estimated will be permeated [by] [in] book market. Therefore in each;every writing copy hence a writer have to have way of thinking like publisher and pemasar of book. [At] previous chapter have been given [by] picture how to publish book. Of course later;then how writer have to can design a marketing plan of published book [it]. related/relevant Marketing Plan sliver with things following

• " Writer have to can formulate background the importance of writing copy with written theme [it]

• " Writer have to have book picture in size measure, form, and desain cover like what can support selling of book

• " Writer have to have picture to market segmentation to be made [by] marketing goals and target

• " Writer have to have picture how much/many amount of eksemplar capable to be permeated [by] [in] market

• " Writer have to know book of a kind which have published so that can read opportunity of its emulation storey;level and market

• " Writer have to can analyse excellence, weakness, opportunity, and risk to the publishing of written book

• " Writer have to have economic benefit goals of its masterpiece write copy. Of course we may not be hypocrisy that activity write is to make a living. Whenever initially thinking simply hobby but if/when done seriously will have big fair to middling economic benefit enough.

Even can be made [by] especial alternative as profession.

Best Practice

Let us try to adopt theory of Rodney Overten in Acre of You Entrepreneur? ( Wharton Books, 2002). Rodney portray about is Fortunate [of] Strategies In New Product Development following in diagram following;

Idea Generation

Screening

Concept Development Testing

Marketing Strategy

Business Analysis

Product Development

Market Testing

Commercialisation

And compile of the Marketing Plan Book To that's [so that/ to be] published book in demand [in] marketing hence marketing plan practically have to be compiled [by] like example [of] hereunder;

MARKETING PLAN OF the BOOK

of HOW TO be A SMART WRITERPRENEUR

Rationale

Profession writer in this time not yet seen to have premising future. This matter of course because writer profession only made as farm of mengais peripheral portion. Although even also in fact work write non easy case, although even also many book or opinion write [is] easy. That just for keeping up spirits [all] enthusiast [in] writing area. Become writer should be able to become a pembelajar.

Not possible (to) a article come from someone which have never experienced of process learn in course of its life dynamics. Because activity write more eating energi in the form of idea from [at] energy. Strength of mind capable to move us to write. But that way book absorpsion at the moment not yet menunjukan up at make-up of which [is] signifikan with amount of resident of our state more or less 200juta [soul/ head]. So that books published for the size measure of small publisher only printing 3000 - 10.000 eksemplar. Only some of just small which can be published more than ten thousand during two year.

Therefore the importance of giving the understanding of to enthusiastic any person who to write book. That book as real as [is] intellectual masterpiece, but that way book also have to be considered to be commercial product which [is] its distribution [pass/through] economic transaction.

Analysis

Segmentation Market

Each and everyone owning enthusiasm to write goodness writer of beginner, senior writer, nor them which non writer but wishing to write down mastered idea or idea [it] become a book. If/When assumed with resident 200 million [soul/ head], hence 0,1 just [gratuity/ %] which become market ssegmen of the book hence will amount to 200.000 one who become book market segment.

Target and Goals

Target market the aimed at [is] writer of beginner and [all] professional clan which have desire to write book. With minimum goals which can be permeated [by] a number of 20 percentage of market segment. Mean goals 20.000 book eksemplar sold during two year.

Emulation

If/When book considered to be commercial product hence of course have competitor. Emulation in book industry of course each;every book type will vie with book which of a kind theme / this topic of its discussion. For The Book Of How To Be Smart Writerpreneur not yet owned competitor which [is] signifikan. If even also there [is] book which this topic of its solution about writing world only by parsial.

Excellence

Book of How A Smart Writerpreneur be to represent book which studying the this topic of comprehensive start from writing, publication, and marketing of book. Besides because this book [is] published by publishing self hence price sell him [do] not too high so that can give to be discounted [by] sale [at] distribution channel which [is] kompetitif.

Weakness

Expense print high because natural printing office raw material price [of] increase of price. less supporting Capital structure so that each;every printing book [do] not too big its amount [of] him. [Do] not have team, because publishing self hence work [is] altogether [done/conducted] [by] xself except for the editing of, setting, and print.

Opportunity

This Book have big opportunity to become reference materials for the man who wish to plunge to writing world so that have long cycle life. Resistance Still the so small percentage of enthusiastic Indonesia society [of] terjuan to writing world. Particularly enthusiasm read society which still in low category. So that will pursue to be permeated [his/its] [of] big book in number.

Risk

As commercial product of course possibility face risk will emerge. Whether risk which can diprediksi like less absorbent of risk and also book which cannot diprediksi. To lessen risk hence all program have to walk properly.

Target of Finance and Marketing

Finance

By publishing this book [is] expected to have economic benefit which as optimal as good possible to writer, publisher, and perpetrator of marketing. If/When during two year can reach sales target hence as writer will accept royalty ( assumption 10 is% just) equal to Rp. 35 million ( before cut [by] Income Tax equal to 10%).

Marketing

Target Marketing of this Book [is] attainment of sales target during two year sold [by] counted 20.000 eksemplar. With long cycle life hence this book will continue to be marketed [by] although even also after two just first year in number sufficiently revised need accomodated [at] condition of reality.

Marketing Strategic dan Program

Product

Book as commercial product written with benefit multi and of multi its reader target because studying three industrial element [is] book comprehensively. Quality of article of course have to can give clarification to all its reader. Quality of good printing;mould. Desain cover interesting. Will [to] revise [at] next printing;mould by following adjustment to issu expanding.

Price

Price sell this book pertained relative lower if/when compared to book of a kind or with quality of which the is [is] same. Particularly can give to be discounted [by] sale which [is] kompetitif to bookstore. Although even also for the product of book - problem of price very [do] not releven with enthusiasm measuring rod read reader candidate.

Distribution

Book will be distributed to [pass/through] bookstore. Besides will be sold by online [pass/through] website which have been prepared [by] that is Sales Promotion www.indonesia-net.com. During one months since this book launching to buyer of online will be given [by] bonus in the form of E-Book " Ngeblog Dollar".

Advertisement

Cover and book synopsis will be displayed to [pass/through] blog-blog had [by] writer.

Testimoni Some mass media and kolega will be given [by] book sampel [so that/ to be] loaded [by] its book evaluation.

Resensi Besides searching other writer for the meresensi of book to be sent to mass media.

Surgical operation Book Will be [done/conducted] [by] if (there are) any request.

Implementation and Operation

Estimate of Sale of Mean month;moon 500 eksemplar

So that during 24 months sold [by] counted 12.000 eksemplar.

Budget and Execution of Program.

Program Budget & Schedule

Sales Promotion 1.000.000 Bln 1-3

Advertisement 2.000.000 Bln 1-24

Resensi 500.000 Bln 1

Distribution 2.000.000 Bln1,3,6,9,12, 16, 18, 20

Testimoni 100.000 Bln 1

Others 1.000.000 tentatif

Sum up 6.600.000

Monetary Plan [of]

Boldness (Year 1 Year 2)

Sale 90.000.000 90.000.000

Production Cost ( 36.000.000) ( 36.000.000)

Expense of Marketing ( 3.300.000) ( 3.300.000)

PPN ( 10%) ( 9.000.000) ( 9.000.000)

Royalty 10% ( 18.000.000) ( 18.000.000)

Profit of before tax 23.700.000 23.700.000

Assumption:

Price retail book of Rp. 30.000 / eksemplar

Discount sale 50%.

Production Cost of Rp.6.000 / eksemplar

Controlling and Recommendation

To reach the target of finance and marketing hence periodically evaluate to marketing performance. As [cover/conclusion] hence its recommendation [is] all marketing plan which have been compiled to earn implementation on schedule and its expense volume.